Facebook Releases New Report on Video Consumption Behaviors on Facebook & Instagram
If you haven’t already heard, video content is an important consideration for all brands on social. Video is currently the most engaging form of digital content, in general terms, and predictions are that consumer appetite for video will only increase – according to Cisco, 75% of the world’s mobile data traffic will be video by 2020.
The rise in video consumption is particularly evident across Facebook’s apps – as per to the latest data from the social giant, daily watch time for Facebook Live broadcasts has quadrupled in the last year, while time spent watching video on Instagram has increased by 80% in the same period. On top of this, Instagram reports that the number of videos posted per day on the platform has continued to increase by 4X year-on-year, and that trend looks set to continue as Instagram Stories continues to gain traction.
Again, if you haven’t considered where, or if, video fits into your context mix, it’s worth doing so.
To provide even more context for consideration, Facebook’s published a new research report which looks at overall video consumption trends, and what publishers can do to maximize their video performance.