In today's online marketplace - especially if you're a business coach or consultant - the fastest, easiest and most effective way to win new business is by getting your face, voice and personality in front of potential prospects.
Online video is an ideal way to do this, because it instantly establishes the know, like and trust factors that are a critical component of any business coaching or consulting relationship.
And now, you can utilize video on LinkedIn to help boost your standing on the world's largest professional network.
It's not hard to find stats that underline the effectiveness, and importance, of online video. Cisco, for example, projects that online video will account for more than 80% of all consumer internet traffic by 2020.
Given this, the fact that LinkedIn's finally making video easy to post, natively, is cause for celebration if you're looking for more leads and clients in the B2B marketplace.
Essentially, video is fast becoming the expectation.
LinkedIn's new, native video option enables you to shoot and upload video content of up to 10 minutes in length, which will autoplay (without sound) in the LinkedIn feed.
You can either shoot a video on the spot and upload it, or choose a previously recorded video from your phone's camera roll to upload.
I shot my first native LinkedIn video in my backyard, and it worked as advertised.
You also get viewership statistics for each video, which are similar to those for articles and posts you publish on the site.
If you don't already have access, it should be coming soon - LinkedIn is rolling out video to all users gradually (tip: ensure your LinkedIn app is updated to the latest version)
If you do have access, you'll get a notification like this next time you open the app.
Here's why this is such a big deal: As noted above, outside of a face-to-face interaction, nothing builds your brand faster, and helps people get to know, like and trust you, than online video.
If you're a business coach or consultant, giving others the ability to see, hear and engage with you on the emotional level that audio and video provides is priceless.
Start sharing short, informal videos of you sharing advice or tips, showing a bit of your work life, office, or even something away from work that you love and are passionate about, and tie it back to a business lesson or lifestyle choice.
The key here is you want people getting to know, like and trust you, and video is a great way to do it.
If you're not using podcasts, audiobooks and videos to communicate with prospects online, you're essentially leaving opportunities on the table.
With LinkedIn following in the footsteps of other social platforms and making video easier to upload and share directly on its platform, now is the time to take advantage.