What is LinkedIn to you? Chances are it’s a place where you keep your resume updated in case anyone in your network has any job openings for you, or a place where you post news about your industry so you can show that you care about your job. But do you ever post anything personal there? Things that are relevant to your personal interests? You should. Here’s why.
LinkedIn has become a key platform to help build your personal brand. If you're doing more than logging on twice a year to update your resume, that’s great, but you have to do even more than that to maximize the platform's benefits.