There’s always one isn’t there? There’s always someone who has to ruin the party. In the case of digital marketing, there’s a heap of them – people who seek to exploit every loophole and trick to get you to click-through, increasing their metrics.
Google’s been combating such schemes for years, and Facebook had to introduce the News Feed algorithm to reduce the reach of spam and junk content. But still, there are always more cropping up.
And you can’t blame them, really. Clicks = $ in many cases, so it makes sense that some will try anything to get your attention.
Here are four particularly interesting digital marketing tricks, worthy of note for their approach – though equally, worthy of avoidance in your marketing plan.