Key to this is Google My Business, Google's option for companies to share their key business info to help solidify and improve the accuracy of their Google presence.
In the last year or so, Google has added a range of options to improve the Google My Business options, including the ability for businesses to add short blog posts which can appear in relevant search listings, analytics tools to help organizations understand how people are discovering them via search and increased capacity to ensure your business appears in Google Maps.
These can be hugely beneficial tools for discovery - if you're a small business and you're not utilizing Google My Business as yet, you should be. So how do you do it? That's what this new infographic from the team at Headway Capitalis all about.
The graphic below outlines the essential how and why of Google My Business listings. Valuable information for those uninitiated - and likely to become more important as Google puts more business emphasis on its search tools.