Imagine a time without social media. Some would argue that would be a perfect world, while others would miss being connected to friends & family!
LinkedIn were the number 1 source of organic lead generation for B2B marketing funnel
In the social era, referral marketing can be a big winner. Here are some tips on how you can drive referral results.
In order to provide advertisers with more insights into what’s working and what’s not with their ad efforts, Facebook’s rolling out two new testing options!
Learn more about the current state of LinkedIn, by the numbers, in this infographic
Infographics can be powerful addition to your content marketing toolkit.
Creating stronger connection with your target audience is key to maximizing your marketing message.
Larry Kim looks at the impact of brand affinity on conversion rates, and the significant impact it can have on performance.
Pinterest has released a new study which looks at how Pinners use the platform to plan for purchases.
There was a lot of hand-wringing at Advertising Week and MMA's SM2 Innovation Summit as attendees discussed a number of concerns that have plagued marketing this year.
Here's an overview of some of the best marketing automation tools for small businesses.
Here are some prompts to get you thinking about how to better engage Instagram influencers in your campaigns.
There are lessons to be learned from high profile social fails - here are some of the biggest blunders from 2017.
You may not have noticed, but the order of comments on posts within your LinkedIn feed - both long-form posts and updates - has changed this year.
Working with clients can be a mixed bag. On the one hand, you've got the awesome ones that know what they want and are willing to work with your creative vision.
If you’re not already blogging, it’s never too late to start.
Since a website is your gateway to the online world, you need to design it to cater to the ever-changing social standards, or you’re doomed.
Your slogan says a lot about your brand. Writing a great, unforgettable, and effective slogan can be tricky.
Instagram has added some new creative tools to Stories, including polls, color-matching capacity and guide frames.
Here are some key tips on using emojis in your social media marketing campaigns.
Snap Inc. has announced some new figures for Spectacles sales, and a new project to bring Snapchat to more devices.
Here are some key tips on creating effective YouTube video thumbnails.
Instagram has announced some new Stories ads option, including Canvas ads and the ability to upload Stories content for ad use.
Here's a summary of five more Facebook updates and tools in development, including private profiles and new discovery tools.
Is social media a good or bad thing? Contributor Lucy Rendler-Kaplan examines in this post.
YouTube's adding some new tools to their live-streaming option, and opening the feature up to more users.
LinkedIn is rolling out native video, providing a new way to connect with your target audience.
Here are seven tools which you can use to amplify the reach of your content, and get your material in front of more users.
Through digital connectivity, the sales process has evolved. Has your business developed in-step?
Responding to complaints is one thing, but as Dan Gingiss writes, dealing with actual hate is another.
Facebook's adding a new way to take 360 images in-app, as well as the option to use them as your cover photo on your profile.
What's the worst social media advice you've heard from 'experts'? Contributor Dhariana Lozano shares hers in this post.
Instagram is updating their comment streams with threads in order to better distinguish interactions.
LinkedIn has added a new tool which displays when you're active on the desktop or mobile app.
LinkedIn is adding a range of new features to make the platform more user, and business, friendly. Here are five key changes of note.
Facebook is coming for Snapchat with all guns blazing - so is it worth focusing on as a marketing option?
Content marketing can be utilized by any business - here are five examples of brands who prove it.
Do the work, deliver the goods, and earn the right to ask someone to become a customer.
Here are some key tips to help improve your content creation process.
Facebook has released a new report on key video consumption stats across Facebook and Instagram