As you can see in this example, shared by reverse engineering expert Jane Manchun Wong, the new 'Invites' sticker would enable you to add details of your upcoming event - including title, date and location - which you could then attach to your Instagram Story as a sticker. Viewers would then be able to RSVP direct from the Sticker, providing another way to generate interest, and/or share exclusive events.
That could provide significant benefit for brand use. For example, you could start sharing exclusive events with your business profile followers, which may give more people a reason to follow your profile, or you could create a close friends list of your top fans, then offer even more exclusive events and happenings with that group.
And it wouldn't necessarily have to be a real-world event either - you could use the function to promote exclusive product launches, live Q and A discussions, webinars, etc.
It would essentially offer another way to use Instagram for facilitating an additional form of connection, via a simple addition to Stories, which is seeing increasing use.
There's no word on any official release at this stage, but Wong's discoveries generally do appear within a couple of months.
