Facebook has published a new set of tips aimed at helping Instagram creators make the most of the platform. And while some of them are fairly common pointers, it is worth noting the more specific details included - especially as they're coming from Instagram's own team, and therefore based on internal data and insight.
The first four tips in the new guide are fairly generic - anyone who's a regular SMT reader, or has conducted research into building an Instagram following will have heard these, or variations of them, over time:
Those are all good and relevant points, but as noted, you've likely heard them before - though Facebook does include a couple of specific notes of interests in its listings.
But it's in the last few notes that the guide makes some more valuable, specific recommendations to help guide your Insta strategy.
"You can now post longer videos to stories, recording past 15 seconds and up to 1 minute. It's also now easier to upload multiple photos and videos at once."
As explained by Facebook, now, as you record your video in the Instagram camera, a thumbnail tray will appear to indicate how many videos you've recorded so far.
"Every 15 seconds of recorded or uploaded media is turned into its own video, and you can record up to four videos for a total duration of 1 minute in a single session."
This is a good option for those looking to share longer video messages within Stories, and expand engagement potential. In addition, last year, Instagram added the capability to upload multiple images or videos at once by tapping the 'Select multiple' icon at the top right of your camera roll. You can then select up to 10 photos or videos which will be immediately transformed into their own, individual Stories frames.
This gives users more options to create their Stories content, more easily, and could be particularly beneficial for those brands which are creating content outside of Instagram and are looking for an easier way to upload it into the Stories flow.
The guide also provides some notes for branded content on the platform.
With influencer marketing on the rise, particularly on Instagram, these are some important pointers to keep in mind for your influencer originated material.
The latter two points also work from the perspective of brands - businesses should work with influencers whose content fits with their strategy and voice, while brands should also take note of the fact that 'fans don't want to be sold to' in influencer relationships, and ensure that there's a natural, genuine and mutual fit.
The last point is aimed at IGTV specifically, but the tips, and accompanying visual, could actually apply to almost any type of promotion on Instagram.
Specifically, Facebook advises the following promotion schedule for coming IGTV releases:
Vary the recommended timings as required, and you could use this outline to promote almost anything on the platform, be it a new product, a new blog post, a new video on your site, etc. While, definitely, if you're looking to utilize IGTV, this is a solid structure to follow, but it's also an interesting framework to consider for any campaign you're seeking to boost.