Instagram Tests a New Event 'Invites' Sticker for Stories

As you can see in this example, shared by reverse engineering expert Jane Manchun Wong, the new 'Invites' sticker would enable you to add details of your upcoming event - including title, date and location - which you could then attach to your Instagram Story as a sticker. Viewers would then be able to RSVP direct from the Sticker, providing another way to generate interest, and/or share exclusive events.

That could provide significant benefit for brand use. For example, you could start sharing exclusive events with your business profile followers, which may give more people a reason to follow your profile, or you could create a close friends list of your top fans, then offer even more exclusive events and happenings with that group. 

And it wouldn't necessarily have to be a real-world event either - you could use the function to promote exclusive product launches, live Q and A discussions, webinars, etc.

It would essentially offer another way to use Instagram for facilitating an additional form of connection, via a simple addition to Stories, which is seeing increasing use.

There's no word on any official release at this stage, but Wong's discoveries generally do appear within a couple of months.