Entertainment Content on Social Media

To glean more insight into the digital media consumption habits of social platform users, GlobalWebIndex conducted a survey of more than 130,000 internet users, aged 16-54, to get their input into what they watch online, how they watch it, and what they find most engaging.

The results have been incorporated into the below infographic - if you need, you can right-click and open in a new tab to zoom in on the specific detail. 

Some interesting findings here, which are sure to help you create a more effective video marketing strategy.